How to convince the board

Green Power Conferences has been organizing events for companies wanting to respond to climate change related issues since 2003. Our first conference, Corporate Climate Response took place in London and featured case studies from companies that at the time were very early adopters of climate mitigation strategies such as offsetting, GHG reporting, and carbon footprint analysis. Since 2003, and with annual conferences in New York, Chicago, Brussels, our series of events has evolved in to  Action for a Sustainable America.

The series takes a step-back from focusing on the piecemeal approach of individual efficiency projects, reporting or environmental philanthropy. As corporates with 5-10+ years experience now realise, patchwork does not work. Just taking climate change, or carbon, or efficiency as  the issue to respond to will not create the corporate environment to enable innovation and adequately prepare for the challenges and opportunities of the future.  One of the first organisations to speak and support our events was the Carbon Trust.

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They provide really useful (and free) resources for companies wanting to alter corporate strategies – though  mostly focusing on climate change.  Anyway, this week they launched a very useful tool on preparing the business case for carbon management with particular focus on convincing the board.  Anyone who has spent any length of time working as a sustainability executive knows that if a project is going to die a death it is most likely to do so on the altar of board resistance.

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